Florence syndrome (or Stendhal's syndrome) is a psychosomatic illness that causes rapid heartbeat, dizziness, confusion and even hallucinations when an individual is exposed to art, usually when the art is particularly 'beautiful' or a large amount of art is in a single place. It is named after the famous 19th century French author Stendhal, who described his experience with phenomenon his 1817 visit to Florence, Italy in his book Naples and Florence: a Journey from Milan to Reggio.
In these past few weeks we have heard a lot about the "real economy" (the production and circulation of goods) and the – how should we call it? unreal? – economy which is the source of all evils, in that its agents had become "irresponsible", "irrational" and "predatory" – fuelling, first rapaciously, then in a panic, the now formless mass of stocks, securities and currencies. The return to the real cannot be a movement leading from bad "irrational" speculation back to healthy production. It is the return to the immediate and reflective life of all those who inhabit this world. It is from that vantage-point that one can observe capitalism without flinching, including the disaster movie that it is currently inflicting upon us. The real is not this movie, but its audience.
